While I do believe that Sproutit.com is a a Web 2.0 company, I also agree with Jeff Clavier in his recent posting:

Let’s just say that Web 2.0 is useful term to represent this current generation of Internet companies, and get on with it: building sustainable companies….So how about we stop arguing and go build great companies.

We have blogged enough about the definitions of Web 2.0 and whether we are creating Bubble 2.0, however, one thing remains. We are a business. And every business has driving influences. We have three driving influences.

1. Turning a profit; why else would we start a business?
2. Serving our customers to the best of our abilities.
3. Changing the world, one person at a time.

Do that, and you will be around far beyond Web 2.0.