Jones Soda Co. has announced a very interesting direction for the holiday season. They are offering Holiday Packs with flavors that I never would have imagined from a soda. Turkey and Gravy, mashed potatoes, brussel sprouts, corn on the cob, and last but not least, salmon pate. Mmmmm. “Just like Mom used to make.” At least that is their claim.

Apparently, they have done their research. Last year it was a tremendous hit. One key ingredient in making this happen, I think. They ask for recipes and flavors from their consumers. I haven’t tried any of them and don’t imagine I will be able to here in Prague. Here is a snipet from the bio section of the marketing guru, Peter Van Stolk:

He entered the highly competitive beverage industry, learned the rules and then promptly rejected them. Peter has been able to attract attention by setting his products apart from the rest and developing an emotional bond with his customers.

Getting to know their customers was and still is key to their success. Kudos to rising above the challenge of the status quo.

PS – I really appreciate their ‘Why?’ section, too. Last year they donated over $28,000 just to the Toys for Tots campaign.