MarketingSherpa just released a new report on email usage in the US. Among the most interesting of the data is that Google’s Gmail is now among the top 10 providers (though with only 2.5% but at the expense of Microsoft’s Hotmail/MSN) and that 92% of internet users rely on email versus only 80% who use search.

Email is truly the killer app of the internet. In fact, when a Czech person tells you their email address here, they call the ”@” sign “symbol for the internet”. They are not alone. For many people email IS the internet.

The truth is, for many businesses your website may help attract interested prospects, but your email interaction will close the sale or generate repeat sales. How much time have you spent worrying about the quality of your email?