We had our technical call with the people at DEMO today. He actually seemed surprised at how prepared we are. He said we get right into demoing the product, which he likes, and our cues for the camera were clear. We’ve watched the videos and even talked to other DEMO attendees. Apparently this is not the normal state of things for many presenters.

DEMO is going to cost us about $30,000 in all. I suppose for many bigger companies, this is not that much money. It’s actually not that out of line with other trade shows. But for us its a lot. It nearly doubles the total amount we have spent on Sproutit.com so far just with this one event.

I suppose for a big company, this doesn’t seem like much so preparing for DEMO is not so important to them. But we paid a lot for those 6 minutes and we plan to get something out of it.

Bonus Note: If you haven’t been listening to our podcasts, you should. We have a segment called the Daily Demo where you can hear actual parts of our speech. You can listen to them right on the web here)