ABout a week ago I was attending one of the best events of the year in the tech community. SXSW. Part of the allure of the event is the diverse background of the participants. Techies, software and hardware gurus, business development, and venture capitalists. Each and every one of them asking the same question? “So, what do you do?” Needless to say my elevator pitch has gotten quite refined.

But, what about the details?

I don’t sweat it anymore. Even if I only get to my computer once a day (that feels like suffocation to a web-app company owner) I feel ‘in-the-loop’ even when I am 1,007 miles away from my closest colleague (that is the distance from Austin, TX to Phoenix, AZ). How? It may sound trite, but RSS feeds.

Being a mac user I have become very fond of using NetNewsWire, now owned by Newsgator Technologies. I know that I don’t need to explain what it does, technically. However, the content that I have subscribed to allows me to be kept current on the decisions of my co-founders, updates in support issues, our development cycle, and my favorite, our sales figures.

Even when my co-founders are 5,523 miles away, their latest thoughts allow me to answer the question, “So, what do you do?” with daily precision.

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In fact, I am writing this from Dallas, TX and just learned that 3 more accounts were opened. Gotta love RSS!