When we explain to people what we are building at Sproutit (especially when we talk about our next product), they often nod their heads and say “right, its like CRM”.

Sproutit is not CRM. CRM is about helping you keep all the information you have about prospects and customers organized. It’s about tracking sales pipelines, or verifying sales track records.

CRM is about management, Sproutit is about caring for your customers. It’s about helping you make sure that every experience your customers have with you is personal, timely, and helpful. Sproutit is about making you look good to your customer.

That’s the reason Mailroom is designed the way it is. For example, Mailroom does not issue “ticket numbers” or anything like that for emails your receive from customers. Instead, Mailroom tracks conversations just like tickets in other systems, but every email you send through Mailroom will appear personal and individual to your customers.

Ticket numbers are the waiting lines of the internet; they make the customer feel like you don’t care enough to give them individual attention. Mailroom emails, on the other hand, are like private consultations. They send the message to your customers that you really care about them.

The same thing goes for our More About feature. Sure, other systems make it possible for you to dig up all the emails you or anyone else have exchanged with a person, but only Mailroom puts a summary of that info right next to the email when you view it along with a picture of the person if we have it.

Context and personality means better service. It puts you in the right frame of mind to treat your customer like a person even if you never meet them face to face.

Sproutit is not CRM.