Update: Just to clarify because somebody asked. We use Gmail to handle our personal email accounts. (e.g. charles at sproutit.com) All Mailroom email was delivered on time this last week. In fact, since we finished the move to our new servers last month Mailroom has been up and delivering email almost 100% of the time.

So, Google just announced that they will be launching the first of their Web-based Office suite called “Google Apps for your Domain”. I’m pretty worried for all the businesses out there that are going to adopt this.

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In a world where cheap, easy, and convenient is commonplace, often the difference will be in how you treat your customers. When they contact you, do you know who they are? Do you know what others on your team have promised them? Do you know what kind of experience they have had with you so far and what you need to do to make it better?

If you can manage to deliver a personal and relevant experience to everyone who deals with you, you will matter more to them, and thus become their preferred brand.

Paying attention to your customers is the future of brand marketing.

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